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Storytelling as a Powerful Marketing Tool. PART I: 8 Features of the Captivating Story.

Stories sell. It’s irrefutable fact. Great stories sell even faster.

In this article we will discuss 8 features an amazing story should possess. You will be explained in details what phrase “don’t just tell a story, show a story” means.

I dive further into this in my book “E-Commerce: 5-year millionaire”, dedicating the whole chapter to the art of storytelling. But for now let’s discuss what are the main characteristics of compelling story and how it can be used to persuade, inspire, entertain, lure and sell.

1. Good story must be extraordinary.

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