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4 Tips on How To Write a Better Product Description (with examples)

Updated: Nov 7, 2023

This article was hugely influenced by the video on how to write a better copy and summarized into 4 essential tips. I’ve provided each point with an example. Applying these hacks in practice will drastically improve your text, taking it to the next level.

When it comes to creating a selling copy, the rule of thumb is that you must write it with a very clear purpose. A purpose of getting your reader to envision a product in their life with its amazing benefits of course.

How will their life improve?

Will they become better versions of themselves?

What they will miss out on if they won’t buy your product?

What kind of pain or a void they will be left with?

Get them to envision all of the above.

Sell that unique experience.

And here’s how:

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